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AE Frameworks 2.0
Is Going Away Forever
After 5,222+ Downloads and 3 Years of Proven Results, AE Frameworks 2.0 Is Going Away Forever
This is your last chance to own the most battle-tested sales framework in B2B SaaS – and get exclusive early access to what's coming next…
AE Frameworks 2.0 disappears forever on July 19th
All owners get first access to the AE Operating System
$72 off AE OS retail price (exclusive to Framework owners)
5,222+
Copies Sold
100+
Promotions
3+ Years
Proven Results
A Message From
Kyle Asay
In exactly 5 days, I'm doing something I never thought I'd do:
I'm permanently retiring AE Frameworks 2.0.
Not because it doesn't work
Not because people stopped buying it
Because it's time for something bigger
This week marks your final opportunity to own the frameworks that have directly led to the promotion of over 100+ Account Executives and Sales Leaders.
More importantly, it's your only chance to secure exclusive early access to what’s coming next.
I’ve spent the better part of the last year building seven new programs. Rather than selling separately, I’ve decided to include them all in one – called the AE Operating System.
Anyone who purchases a copy of AE Frameworks 2.0 will get the chance to access it first for $72 off the retail price.
Read on to uncover the full story of AE Frameworks, the success it’s had, and where it’s leading us next.
Kyle Asay
The Story Behind The Frameworks That Changed Everything
"You don't seem like a salesperson."
That simple comment changed my entire career.
Where I Started:
For my first two years, I painfully seemed like a salesperson:
Tried "proven" scripts
Copied top performers
Memorized battle cards
Did everything "by the book"
Result: Miserable experience, low attainment
Then Everything Changed:
I stopped trying to be what everyone told me a salesperson should be.
How prospects actually reacted
Where they leaned in
Where they pushed back
What they needed to move forward
Instead, I started paying attention to:
The Results Spoke For Themselves
Those frameworks became the foundation for building world-class sales organizations at Qualtrics, MongoDB, and now LaunchDarkly.
Win rate climbed
Went from bottom to #1 AE
Promoted to leadership
Team finished #1 for consecutive years
One year we went so far over quota we broke the report
When You Purchase
AE Frameworks 2.0 This Week:
AE Frameworks Purchasers Will Receive:
Immediate access to all 108 pages of AE Frameworks 2.0
Exclusive early access to AE OS before the public launch
$72 discount on AE OS (available only to AE Frameworks 2.0 owners)
After This Week:
AE Frameworks 2.0 disappears forever
No early access to AE OS
No $72 discount for new customers
This Is Your Final Opportunity To:
Own the standalone frameworks that have changed thousands of careers
Secure your discounted access to the most comprehensive sales program ever created
Join the exclusive community of AE Frameworks owners who get first access to everything
The Numbers Don't Lie
AE Frameworks Track Record
Download Your Copy Before It's Gone Forever.
"If you haven't checked any of Kyle's frameworks, where have you been in the recent year on LinkedIn? Great actionable framework. Not fluffy tactics. Highly recommendable."
Koen Stam, Head of Benelux @ Personio
LinkedIn Comment
"I've seen your frameworks, took your course, and also have seen your AE's results - definitely worth checking out for any sellers looking to Level Up."
Keith Weightman, RVP, Sales @ Bullhorn
LinkedIn Comment
About Kyle
Kyle spent the bulk of his career at Qualtrics. He was hired as an SDR and promoted into a VP role less than seven years later. Accomplishments include finishing years as the #1 corporate AE, #1 corporate team lead, and #1 corporate sales manager for a highly competitive, fast-growing company acquired for $8 billion and then went public at a $15 billion valuation.
He then spent nearly 2 years helping build MongoDB's sales team as a second-line leader, ultimately serving as the RVP of North America Acquisition. Currently, Kyle is the VP Global Growth Sales at LaunchDarkly where he's responsible for global midmarket and BDR functions for both net new acquisition and customer growth.
Kyle currently lives in the Chicago suburbs with his wife and three children.
How Kyle Differs from Other Sales Trainers
Currently in active VP-level role at LaunchDarkly
Achieved #1 rankings as AE, Team Lead, Manager, and VP
Actively using these frameworks to build world-class sales organizations
Kyle’s Frameworks have directly led to 100+ promotions of reps and leaders
Teams consistently outperform using these exact systems
These aren't theoretical frameworks.
They're the actual systems we use to win competitive enterprise deals every single day.
A Final Note From Kyle
Why I'm Retiring AE Frameworks 2.0
I'm not retiring from AE Frameworks 2.0 because it's broken.
I'm doing it because it's time to raise the bar for what sales development can be.
What AE OS Represents
The AE OS represents:
Three years of evolution
Countless customer conversations
Experience scaling sales teams at three of the fastest-growing software companies
My Commitment to Early Supporters
I want the people who believed in me early to be the first to experience what comes next.
This week is your chance to:
Secure a copy of Kyle’s #1 best sales training guide
Become a VIP and get early access to the AE OS for $72 off the list price.
$97
$75
Your Final Week to Act
In 5 days, AE Frameworks 2.0 will be gone forever.
The frameworks that have:
Helped over 100 professionals get promoted
Generated millions in additional revenue for sales teams
Transformed struggling AEs into quota-crushing performers
Served as the foundation for world-class sales organizations
Will only exist as part of the comprehensive AE OS.
Don't Let This Opportunity Slip Away
Secure your copy of AE Frameworks 2.0 and your exclusive access to AE OS now.
The future of your sales career starts with a decision you make this week.
Don't Let This Opportunity Slip Away
This testimonial sums up what thousands of AE Frameworks owners already know. Don't miss your final chance to join them. Remember, this isn't just about getting AE Frameworks 2.0. It's about securing your place in the future of sales development with exclusive early access to AE OS. After this week, that opportunity is gone forever.
"Kyle, I had to make sure that you hear it for the 23746th time: your ae framework is pure inspiration and pure gold!"
Verified Customer
LinkedIn Comment
Limited time: Only available until
July 19th
5,222+ Sales professionals can't be wrong
Your ticket to exclusive AE OS access
Frequently Asked Questions
Will these frameworks work in my industry?
These frameworks have been successfully applied across dozens of industries. The testimonials include everyone from cybersecurity to ERP to financial services. The principles are industry-agnostic because they focus on buyer psychology and sales fundamentals.
Are Frameworks for Me?
These Frameworks have been through months of refinement to ensure applicability to any seller in any industry. The Frameworks are structured, yet flexible and are designed to help you unlock immediate value in your current role today, but also follow you throughout your entire sales career. Simply click any of the buttons on this page to get started today.
How do I get access?
ust click on any of the buttons on this page to be taken to our secure order form. There, you'll enter your payment information and complete the checkout process. After that, you'll have the opportunity to download the complete series of Account Executive Frameworks and save it to your personal or work devices. Please respect all the work Kyle has done to offer these to you and do not share them with collegues or other industry professionals. These are worth thousands in the right hands, and Sales Introverts wants to continue to offer insanely valuable information for pennies on the dollar - but won't be able to if information piracy occurs.
When will AE OS launch?
The AE OS will launch in early Fall of 2025. Anyone that is a current AE Frameworks holder will get the opportunity to purchase the AE OS first, and also receive a $72 OFF coupon towards the AE OS.
What if I already own AE Frameworks?
If you've already purchased a copy of AE Frameworks, then no action is required to get the opportunity to purchase the AE OS first, and also receive a $72 OFF coupon towards the AE OS. You'll be emailed as soon as it's avaiable!
What’s Coming Next: Introducing AE OS
What Most People Don't Know
Over the past year, I've been quietly building something unprecedented.
Seven comprehensive programs representing everything I've learned from AE to Global VP:
The Complete AE Operating System Includes:
But I want to reward the people who've supported me from the beginning.
The AE OS launches Fall 2025.
It's a complete operating system for sales excellence.
- Territory Management - Advanced account scoring and planning
- Persona Mastery - Building unshakeable points of view
- Cold Calling - The mindset and methodology of elite cold callers
- Email/InMail Messaging - Cutting through digital noise
- Pipeline Generation Operating Rhythm - Systematic approach
- Discovery Excellence/First Call Execution - Advanced frameworks
- Demo Excellence - Presentation mastery
- Building a Defensible Business Case - ROI and value selling
- Land Your Ideal Role - Career advancement strategies
- AE Promotion Guide - Leadership transition frameworks
- AI in Sales - Leveraging technology for competitive advantage
- Advanced Negotiation and Deal Management - End-of-deal mastery
Feedback on AE Frameworks
"I feel like I was one of the first 100 people to buy your frameworks product. Immensely valuable. In my BDR to AE interview i modeled my 90 day plan based off of the territory plan section in Frameworks. Got the promo, feedback from director 'best 90 day plan I've ever seen'"
BowTiedSeaWolf
Twitter Reply
Career Transformations
"I wish I would've tracked since I started applying it. I'd guess my closed/won revenue has increased somewhere in the range of 330%"
Verified Customer
LinkedIn Message
Revenue Impact
"Great resource Kyle! To any SDRs out there that want to be AEs, consider getting Kyle's AE Frameworks. I did as an SDR and used it to start preparing for my next role and it helped me secure it."
John Bronder
LinkedIn Comment
Career Transformations
"I took your framework to heart and ended up at 200% of goal in my first full Q."
Verified Customer
LinkedIn Message
Revenue Impact
"Since starting his program, I've seen a massive uptick in agreements being signed and much more meaningful conversations with key decision makers."
Grant Achilles Horvath
LinkedIn Post
Team Performance
"Kyle - wanted to shoot you a quick note saying HUGE thanks for creating AE frameworks 2.0!
Verified Customer
LinkedIn Message
Recognition from Executives
I've been a fan of your content for a while and decided 2.0 would be a great resource to level up this year, specifically targeting larger accounts in my territory.
Crazy enough, only a week after buying, it paid off in a huge way.
Long story short, your 'discovery' framework, helped me run an enterprise meeting (commercial rep here) for my Director who was out on vacation. My VP was on the call and was extremely impressed with how well the call went and gave me a big shout-out. Most importantly, we believe we have the best shot to win the competitive deal.
It was quite a high, putting new tactics into my process and seeing them pay off the first time using it."
What You Get in AE Frameworks 2.0
108 pages of battle-tested frameworks across seven critical areas:
Territory Planning
"The territory planning portion of your AE framework helped me land my current role."
- Verified Customer
LinkedIn Message
- The Prioritization Framework (Use Case + Budget)
- How to score accounts like a VP of Sales
- Customer expansion strategies that maximize deal size
Pipeline Generation
“Your Good Day Framework has resulted in a 2x increase in pipeline generation from January. And we are looking to positively increase our Q1 forecast by almost 25%"
- Verified Customer
LinkedIn Message
- The "Good Day Framework" (doubled our team's pipeline coverage)
- Emotional Relevance messaging that cuts through inbox noise
- Objection handling that actually addresses buyer concerns
Discovery Excellence
"Just purchased 2.0 yesterday and implemented your discovery/solution presentation into a demo today...what a night and day difference from what I was doing previously...helped me uncover a whale of a project"
- Alex Fernandez
LinkedIn Comment
- How to set objectives (not agendas)
- The seven most common discovery pitfalls
- Level 1, 2, and 3 questioning that gets to real business impact
Solution Presentation
"Kyle – wanted to shoot you a quick note saying HUGE thanks for creating AE frameworks 2.0! Crazy enough, only a week after buying, it paid off in a huge way. Long story short, more...
- Verified Customer
LinkedIn Message
- The 8-slide rule that keeps buyers engaged
- How to expand buyer requirements beyond competitors
- The Pareto Principle applied to demos
Career Evaluation
"Using that framework, I took over a team that was roughly at 59% attainment the previous year — to the top team in our company's global commercial organization."
- Alex Fernandez
LinkedIn Message
- The framework I used to evaluate my move from Qualtrics to MongoDB
- How to find companies where you'll actually succeed
- Enterprise sales vs. sales leadership decision matrix
End of Deal
"This has helped me break into 6 figure deals as an AE1 and discussed with a new leader what I have been doing and they mentioned this framework had information that AEs wouldn't learn right when they moved into the AE role."
- Verified Customer
LinkedIn Message
- Multi-threading that actually works
- How to motivate AND enable your buyer to sell internally
- Negotiation framework that prevents scope creep
Summer 2022
First documentation of these frameworks
- 3,000+ copies sold.
- 1 seller willing to bail Kyle out of jail:
January 2024
Expanded AE Frameworks by 50+ pages and updated the resource with my latest learnings.
5,000+ copies sold
More incredible testimonials:
"Going so far over quota that it didn't even show up on the leaderboard is crazy man! To anyone reading this, I'm not trying to give Kyle any hype, but I do have to say, his frameworks are the best I've ever purchased, and IMO the price is a steal!"
- Sebastian Obadia
LinkedIn Comment
"Great resource Kyle! To any SDRs out there that want to be AEs, consider getting Kyle's AE Frameworks. I did as an SDR and used it to start preparing for my next role and it helped me secure it. Thanks Kyle!" - John Bronder via LinkedIn Comment"
- John Bronder
LinkedIn Comment
"Kyle- I'll be taking on my first AE role at the start of Q2. Grabbed this to start prepping and have just got through the account planning section. Holy sh*t my minds blown. So much value already."
- Verified Customer
LinkedIn Message
Launching Fall 2025
The Account Executive Operating System (AE OS)
The most comprehensive sales development program ever created for B2B professionals - verified by 100+ AE and Leader promotions.
