Unlocking Buyer Psychology

Magically turn Buyers from "enemies" to "allies" on your very next call without years of practice or one-time sales hacks.

Verified by 457+ Sellers

Join 457+ Sellers of all experience levels using sales psychology to close more deals.

Why sales psychology?

Most Account Executives are at odds with their Buyers, whether they realize it or not.

Forging the ability to think like a Buyer is what you need to have a successful career in sales. 

Especially as AI continues to evolve.

An estimated 51.7% of Reps don't hit their annual target.

That's right:

Less than half of sales reps in our space hit their quota, according to recent data from RepVue.

Odds are, you feel this impact you directly in a few ways. 

Firstly, about half of your OTE relies on you hitting your number... 

...but secondly, you feel the stress of this pressure every day in your role when you're making calls, sending emails and InMails, and when you're sitting in a pipeline review with your direct manager.

Thankfully, the problem is easy to identify.

➡️ You're losing your buyer's attention, your deals, and your valuable earnings because you think and sound like a Seller, not a Buyer.

SALES PSYCHOLOGY MATTERS NOW MORE THAN EVER.

What Your Peers Are Saying

WHAT YOU GET

frequently asked questions

This program has been through months of refinement to ensure applicability to any seller in any industry. The step-by-step design of the program is structured, yet flexible and ultimately designed to help you unlock immediate value in your current role today, but also follow you throughout your entire sales career. Simply click any of the buttons on this page to get started today.
Refunds are allowed within 30 days of the purchase date. If after purchasing the program and going through all the material you decide that it wasn't helpful for you, email us at [email protected] and we'll work with you to make it right.
Just click on any of the buttons to have this program be added to your cart. Complete the order form (secured by Stripe) and after that, you'll receive a few emails, including your login information to access the program from any device.

Please respect all the work Kyle has done to offer these to you and do not share them with collegues or other industry professionals. These are worth thousands in the right hands, and Sales Introverts wants to continue to offer insanely valuable information for pennies on the dollar - but won't be able to if information piracy occurs.
To use an analogy, AE Frameworks are like Kyle's recipe book, where he gives you detailed, actionable plays that you can install in your sales motion and apply right away.

If AE Frameworks are the recipe book, this on-demand video program is similar to Kyle showing up anywhere you have Wifi and teaching you how to cook.

You'll uncover the exact ways Kyle used buyer psycholgy to ascend to the top.

Account Executive Frameworks

frequently asked questions

Get My Frameworks

Apply Instantly

Simply access the course, follow along each lesson, and apply each one in your very next meeting. 

1.5 Hours of Training

1.5 Hours of Kyle's direct coaching, available anywhere you have access to Wi-Fi.

Timeless

 Meticulously designed Psychology Frameworks that are timeless & useful in any sales role.

HOW TO GET THE COURSE:

01

Complete the secure checkout form below with your information.

02

Click the "Complete My Purchase →" button.

03

Sales Introverts will send you a few emails confirming your receipt, and also your login credentials to get access to the program.

04

Once logged in, begin mastering Buyer Psychology to increase your win rate and deal size.

Getting inside your Buyer's head and understanding how they think and feel through every stage of the sales motion is critical.

Mastering the Art of Sales: Unlocking the Secrets of Buyer Psychology was meticulously designed and developed to help you accomplish this.

By the end of this step-by-step program, you'll be able to:

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Start Today for: $147

"If you are looking to elevate your sales process and build credibility with your buyers, this course is 100% worth your time and investment."

- Caleb Ping,  Enterprise Account Executive @ Contentful

Start mastering sales psychology today for just:
Normally: $197

“Since purchasing Unlocking the Secrets of Buyer Psychology, I've seen massive improvements with my discovery and demo calls. 

After implementing Kyle's frameworks, I'm seeing more buyer engagement and thoughtful answers to questions during discovery. 

I recently ran an exec-level call where I presented a point of view and hypothesis, the CEO of that company sent my CEO a message telling him how good the call went. 

Proof is in the pudding!

—Justin Hackston, Sr. Account Executive at Dooly

0
Sellers Mastering Sales Psychology
(and counting)
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UNLOCKING BUYER PSYCHOLOGY

(and counting)
Sellers Mastering Sales Psychology

Selling like a Seller Looks & Sounds like:

Your prospects and customers become tough to reach. You're a low priority for them. 

You're searching Google for "ways to follow up in sales, without sounding like you're following up."

You know that you have the best solution to help your buyer, but for some reason they don't see that or "get it." 

You painfully watch an inferior product take your seat at the table.

Deals that are "Committed" start to fall apart in the final stages.

Momentum in your deal slows to a full stop, and you're ultimately notified that the deal isn't happening anymore. 

Your forecast continues to dwindle as the month and quarter continue.

A promising quarter transformed into a fight to hit your "Low" number and retain your seat on the sales floor.

Top Performers Think like Buyers, Not Sellers.

Emotions > Logic

Buyers always buy with their emotions first, before they justify the purchase with logic.

Knowing precisely how to influence your Buyer's emotions is what separates top performers from the 51.7% that miss their number.

Economic Uncertainty

In addition to Buyers making emotional-based purchase decisions, we're commonly seeing more stakeholders involved in the buying process.

Knowing how to align your process to your Buyer's and effectively engage every stakeholder is key.

Stories Sells

Even the most 'quantifiable' evaluation processes involve emotions. Equal functionality shown different will be scored differently.

Reps that deliver information in a way that evokes emotion will swing this evaluation bias in your favor.

What We Say ≠ What They Hear

Saying or showing something to a Buyer doesn't mean they soak it up and fully understand it.

Buyer psychology is necessary to earn and keep your Buyer's attention so critical details don't slip through the cracks.

01

Align to Buyer & Business Outcome

Most Sellers confuse the Business Outcome with your Buyer's personal outcome. You'll understand specifically what's necessary for the CFO to sign, as well as how to motivate your Buyer to move your solutions forward in the first place.

02

Motivate Your Buyer at All Deal Stages

Getting (and keeping) your Buyer's attention is required for all successful deals. You'll know how to stand out from the pack in your Buyer's eyes, even as more stakeholders are brought in.

03

Match Your Buyer's Evaluation Process

You'll create the ability to match your sales process to your Buyer's evaluation process.  Unlike most Sellers, you'll read cues and emotions from your Buyer so you can present what they need to see and experience to make an informed decision and ultimately, move forward with your solution.

Inside each core section of this program, you'll get access to:

Proven Strategies & Tactics to Unlock Buyer Psychology

Real-world examples from Kyle's experience

Follow-along exercises to complete specific to your buyer in your industry, ensuring that this program will work for you and your Buyer

Step-by-Step Exercises to complete specific to your buyer in your industry

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